A named principal.
Leading the work.
Calder is run by two principals with experience across commercial strategy, go-to-market, and growth decisions. Each engagement has a named principal lead who remains accountable for the work.
Tobey Bower
Tobey is a principal of Calder.
Before Calder, he was Commercial Director and then GM, Strategy & Clients at Alpha Digital in Brisbane, working across positioning, growth strategy, client leadership, and agency operations.
Earlier, he held client and commercial leadership roles at Dentsu. His experience also includes search, digital marketing, and leading teams in Brisbane and London.
Gus Shaw
Gus is a principal of Calder.
Before Calder, he ran independent marketing advisory for professional services firms alongside a Senior Marketing Advisor role at xGrowth. Earlier, he was a Campaign Strategist and ABM Lead at Velocity Partners in London.
Before that, he worked in client solutions and business development at Alpha Digital in Brisbane. He started in industrial sales across construction, agriculture, and trucking.
Different experience. Shared focus.
Tobey brings experience in brand, positioning, proposition, and customer-facing communications. Gus brings experience in sales architecture, account-based marketing, B2B go-to-market, and the operational work behind growth.
Each engagement has a named principal lead. The second principal may contribute where their experience is useful to the question in front of us.