Design · 03

Pricing & Business Model

For businesses where growth, margin, packaging, and discounting need to be designed together.

When this is the right call

Prices have drifted by client, channel, or salesperson
Margin is not keeping pace with revenue growth
Discounting is common but not governed
The current packaging makes buying, selling, or renewing harder than it needs to be

Review pricing structure, packaging, discounting, and approval patterns
Analyse margin, customer mix, and deal economics
Test alternative commercial models against buyer behaviour and operational reality
Design the policy, transition logic, and leadership narrative

A pricing and commercial model recommendation with the operating decisions needed to implement it.

Engagement

Fixed-scope project

Scope and fee

Confirmed in the proposal

Lead

Named principal

Primary output

A pricing and commercial model recommendation with the operating decisions needed to implement it.

First step

A no-charge thirty-minute principal conversation